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Why SSL certificates are important for web rankings.

April 04, 20233 min read

What is SSL and Why is it Important?

SSL stands for Secure Socket Layer, a security protocol that creates a secure connection between a web server and a web browser. This connection ensures that all data transferred between the two parties remains private and cannot be intercepted by unauthorized third parties.

SSL is important because it provides three key benefits:

  1. Data Confidentiality: SSL encrypts all data that is transmitted between the web server and the web browser. This means that if a third party were to intercept the data, they would not be able to read or decipher it.

  2. Data Integrity: SSL provides data integrity by verifying that the data being transmitted has not been tampered with or altered in any way during the transmission process.

  3. User Trust: SSL helps to establish trust between the web server and the web browser. When a website uses SSL, a padlock icon appears in the browser's address bar, indicating that the connection is secure. This gives users confidence that their data is being transmitted securely and that the website is legitimate.

How Does SSL Work?

SSL uses a combination of public key and symmetric key encryption to secure the connection between the web server and the web browser.

  1. Public Key Encryption: When a web browser connects to a web server that is using SSL, the server sends its public key to the browser. The browser then uses this key to encrypt all data that is sent to the server.

  2. Symmetric Key Encryption: Once the data is encrypted with the public key, a unique symmetric key is generated for that particular session. This key is then used to encrypt all subsequent data transmissions between the browser and the server.

  3. Certificate Authority: In order to ensure that the server is who it claims to be, SSL uses a certificate authority (CA). The CA verifies the identity of the web server and issues a digital certificate that is stored on the server. When a web browser connects to the server, it checks the digital certificate to ensure that it is valid and issued by a trusted CA.

Why is SSL Important for Websites?

SSL is important for websites because it helps to protect user data and establish trust with website visitors. If a website does not use SSL, any data transmitted between the web server and the web browser is vulnerable to interception by third parties. This can include sensitive information such as login credentials, credit card numbers, and other personal information.

In addition, many modern web browsers now display a warning message to users when they visit a website that does not use SSL. This can cause visitors to lose trust in the website and may result in a loss of business.

Finally, SSL is important for search engine optimization (SEO). In 2014, Google announced that it would be using SSL as a ranking signal in its search algorithm. This means that websites that use SSL are more likely to rank higher in search results than websites that do not.

Conclusion

In today's digital age, security and privacy are more important than ever. SSL provides a critical layer of protection for websites and their users by encrypting data transmissions and establishing trust. As such, SSL is an essential component of any website that deals with sensitive information or wants to establish trust with its visitors.

SSL Certicifates SSLletsencrypt
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